A GTX movie theater is equipped with a state-of-the-art audio-visual system, including high-end projectors, advanced sound systems, and a large screen that provides a premium cinematic experience. It is a smaller and less widely available premium cinema format that stands for Grand Theater Experience as well as Georgia Theater Extreme.

GTX Movie Theater: One of the lesser-known PLF’s

GTX theaters are Georgia Theater CO.’s response to other premium large formats such as IMAX, RPX, Dolby Cinema etc.. Movies displayed in the GTX format can be seen in both 2d and 3d and offer a better audio and visual experience than standard auditoriums. For an additional charge audience members can experience films on a larger screen with higher-quality picture and sound. GTX is one of many premium large formats available to audiences today. In the preceding sections, I will be comparing GTX theaters to one of the premier formats today, IMAX.

IMAX vs GTX: David vs Goliath

There are many differences between GTX and IMAX. The biggest differences come in picture quality, screen size, sound, aspect ratio, seating, and price. IMAX is the largest premium format in the world with thousands of locations worldwide, meanwhile, GTX operates on a much smaller scale.

Picture Quality: Check your local IMAX Theater

GTX is equipped with Christie digital projectors. There is not much known beyond this, I recommend asking your local GTX theater if their theaters are capable of projecting 4k images or high frame rates. Meanwhile, IMAX digital theaters use dual 2k projectors to display images on their screens. Other variations of IMAX such as IMAX with Laser and IMAX 3D use different projection systems but still deliver on exceptional quality. For example, IMAX with laser uses laser projection instead of xenon bulbs, this results in a much crisper image at 4k resolution. IMAX 70mm film locations up the ante even further and can display films at up to 16k resolution. However, 70mm locations are becoming exceedingly rare today.

Screen Size: IMAX Wins right? Not exactly.

The screen sizes at GTX theaters are typically over 60′. IMAX screen sizes fluctuate dramatically. IMAX digital theaters can be anywhere from 29′ x 48′ to 127′ x 69′, it is said the average IMAX theater is 72′ x 50′. It is best to check with your local theater to make sure what IMAX experience you are getting before you pay the additional price.

Sound: Dolby Atmos is the pinnacle of surround sound

GTX theaters are equipped with state-of-the-art Dolby Atmos sound systems. Dolby Atmos is the premier sound system in today’s cinematic landscape. It specializes in object-based surround sound, it enables sound mixers the freedom to place sound in precise locations within the sound field as opposed to assigning them to specific channels throughout the theater. Dolby Atmos is being incorporated into many theaters today but it is still somewhat rare. Most premium formats do not have Dolby Atmos. Premium Formats like regal RPX, Cinemark XD, Big D, Real D 3D, and IMAX use their own proprietary technology or use an 11-channel system like auro 11.1. DFX auditoriums provide Dolby Atmos as well as AMC’s coveted premium format Dolby Cinema. Atmos systems are a gigantic upgrade over your standard digital cinema which more likely than not uses a standard 5.1 or 7.1 surround sound system that does not offer object-based surround sound.

IMAX’s Exclusive aspect ratio: 1.43:1 and 1.90:1

IMAX theaters have their own exclusive aspect ratio of 1.43:1 and 1.90:1. An aspect ratio is a proportional relationship between an image’s width and height. With IMAX’s expanded aspect ratio audiences have access to a fuller image if the movie was shown with IMAX film cameras or the equivalent IMAX-certified digital camera. IMAX claims that audiences can see 26% more of an intended image in their format. Films often feel much larger and life-like due to the expanded aspect ratios in IMAX. The entire screen is full, and the black bars on the top and bottom are not seen like in most widescreen pictures (2.39:1).

Who offers the more comfortable seating?

GTX offers luxury stadium seating in its theaters, with additional legroom. The seats are high-backed rocking chairs with retractable cup holder armrests. IMAX seating fluctuates just like their screen size. However, most IMAX theaters have their seats slightly tilted towards the screen to provide a more immersive visual experience. There are no recliners in IMAX theaters which is astounding considering the vast majority of theater chairs have recliners. Pretty much Home Theater seating (paid link) you can find online with have recliners as well.

Which experience is the bigger bang for your buck?

If you plan to see a movie in GTX you can expect to pay anywhere from 7-16 dollars depending on what type of showtime you pick (matinee/evening/weekday/weekend). IMAX tickets can cost anywhere from 15-25 dollars, and IMAX 3D tickets can even top that number depending on when you see the film.

Conclusion: Should you see the latest film in GTX or IMAX?

If you want high-quality sound then GTX is the way to go due to them being equipped with Dolby Atmos. If a film was filmed in IMAX’s expanded aspect ratio then I’d go to see the movie in that format. The vast majority of the time I’d recommend seeing a movie in GTX as opposed to your typical IMAX digital theater. However, if your IMAX theater has a much larger screen size or is an IMAX with Laser, IMAX 3D, or IMAX 70mm then IMAX is the better choice.