Amsterdam Box Office: Hit or Flop?

The film Amsterdam is a comedy/thriller that was produced by New Regency and distributed by 20th Century Studios to 3,000 plus theaters in North America on October 7, 2022. The film grossed 31 million dollars on a production budget of 80 million making it one of the biggest box office flops of 2022. With a Marketing spend of over 70 million it is estimated that Amsterdam lost over 100 million dollars for New Regency.

Amsterdam Box Office Predictions

Initial tracking for Amsterdam suggested that the film would be one of the highest grossing original films of 2022, with a forecast of 35-60 million dollars to be made in North America. Due to the films star studded cast (Margot Robbie, Christian Bale, Taylor Swift, Chris Rock) there was general optimism that the film could perform if it was well received by audiences and critics. An initial bonus was that the movie was seen as a potential Oscar contender as the film was directed by David O Russel (American Hustle, Silver Linings Playbook, The Fighter).

International/Domestic Performance

Amsterdam had a lackluster opening weekend of just 6.4 million in North America. The movie would end up grossing a putrid 15 million dollars total in the region. The film grossed an additional 16 million overseas for a worldwide cume of 31 million.

Why did Amsterdam flop?

There are several reasons why Amsterdam flopped at the box office.

Bad reviews

The biggest reason it flopped is because it was a original film with terrible reviews. The movie has a abysmal 62% audience score on rotten tomatoes and was even savaged more by critics with only a 33%. Bad reviews in today’s theatrical environment means death on arrival for most original films, especially adult oriented dramas. This isn’t the only title from New Regency that suffered this fate.

Audience demographics

In the wake of the Covid 19 Pandemic adult audiences (over 25) have been reluctant to come back to movie theaters. This is a audience that Amsterdam was targeting and ultimately the film did not give them enough of a reason to go to the theater to see it.

Bloated budget

The budget for Amsterdam was 80 million dollars which is far to high for an adult-oriented drama with no pre existing IP. Dramas are increasingly becoming low-budget fair after several awards season hopefuls have bombed this year so Amsterdam is likely to be one of the last of it’s kind. The break even point for the film would likely be around 200 million dollars which is a huge ask for any film that is a drama. 20th Century Studios put more of a marketing campaign into this film than other movies they have distributed so it’s not like audiences did not know about the film, there just isn’t a demand for movies like Amsterdam to justify that budget.